Author Archives: Sponsorship Landscape

The Power of Blogging

Blogging is one of the most popular social media channels today with the potential to attract a large number of visitors.  Specifically from a sponsor property perspective, I believe a corporate blog can provide the following benefits at relatively low-cost: … Continue reading

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Maximizing Facebook Presence

With the winter ski season at Whistler Blackcomb officially under way (yes all the rain in Vancouver is a blessing to powder hounds), the focus for my post this week is an analysis of Whistler Blackcomb’s facebook page. The Stats: … Continue reading

Posted in Social Media, Sponsor Property | Tagged , , , , | 5 Comments

Tracking Social Media Activation

With the integration of social media into activation programs for sponsors, it’s important to be able to establish goals, key performance indicators (KPIs) and to monitor and measure accordingly.  I’m a complete novice when it comes to social media tracking … Continue reading

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Vancouver International Wine Festival Announces New Charity Partnership

I came across a recent press release announcing a new partnership between The Vancouver International Wine Festival and Bard On The Beach and created the following social media release: Vancouver International Wine Festival Announces New Charity Partnership with Bard on … Continue reading

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Sponsorship Activation Through Social Media

Everyone is talking about social media and wondering how best to use it.  Sponsors are no different.  In addition to their own branded social platforms, sponsors are increasingly leveraging right holders social communities to extend their reach and awareness. The … Continue reading

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Top 10 Habits Of A Highly Effective Sponsorship Team

I wonder how many of you have ever taken a moment to think about what it really takes to have a highly effective sponsorship team.   Here are my top ten habits to help get you on your way: 1.       Know Your … Continue reading

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Activation Takeaways from the London Olympic Games

I find it hard to believe that the Olympic Games Closing ceremonies were already 2 months ago.  I personally enjoyed an amazing three weeks in England during the festivities.  The atmosphere in Olympic Park was amazing and one that I … Continue reading

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