Category Archives: Uncategorized

The Power of Blogging

Blogging is one of the most popular social media channels today with the potential to attract a large number of visitors.  Specifically from a sponsor property perspective, I believe a corporate blog can provide the following benefits at relatively low-cost: … Continue reading

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Top 10 Habits Of A Highly Effective Sponsorship Team

I wonder how many of you have ever taken a moment to think about what it really takes to have a highly effective sponsorship team.   Here are my top ten habits to help get you on your way: 1.       Know Your … Continue reading

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Five Tips for Maximizing Sponsorships

I’d like to start this post by posing a question: Would you invest your personal savings and retirement funds without a plan or advice?  The answer is probably no.  Well I hope it’s no and the same should go for … Continue reading

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Becoming Social: Sponsor Activation & Transparency

With the emergence of social media into mainstream culture, sponsorship rightsholders are increasingly integrating social media benefits into sponsor packages.  This allows rightsholders to raise the value of their packages while engaging a sponsor’s targeted audience in a unique and … Continue reading

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Hello world!

I stumbled across the world of sponsorship marketing in the year 2000.  I was a raw graduate travelling around the world.  I arrived in Whistler and fell in love, literally and figuratively, and justified an extended stay by landing my … Continue reading

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