Tag Archives: activation

Tracking Social Media Activation

With the integration of social media into activation programs for sponsors, it’s important to be able to establish goals, key performance indicators (KPIs) and to monitor and measure accordingly.  I’m a complete novice when it comes to social media tracking … Continue reading

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Sponsorship Activation Through Social Media

Everyone is talking about social media and wondering how best to use it.  Sponsors are no different.  In addition to their own branded social platforms, sponsors are increasingly leveraging right holders social communities to extend their reach and awareness. The … Continue reading

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Top 10 Habits Of A Highly Effective Sponsorship Team

I wonder how many of you have ever taken a moment to think about what it really takes to have a highly effective sponsorship team.   Here are my top ten habits to help get you on your way: 1.       Know Your … Continue reading

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Activation Takeaways from the London Olympic Games

I find it hard to believe that the Olympic Games Closing ceremonies were already 2 months ago.  I personally enjoyed an amazing three weeks in England during the festivities.  The atmosphere in Olympic Park was amazing and one that I … Continue reading

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