Tag Archives: social media

The Power of Blogging

Blogging is one of the most popular social media channels today with the potential to attract a large number of visitors.  Specifically from a sponsor property perspective, I believe a corporate blog can provide the following benefits at relatively low-cost: … Continue reading

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Maximizing Facebook Presence

With the winter ski season at Whistler Blackcomb officially under way (yes all the rain in Vancouver is a blessing to powder hounds), the focus for my post this week is an analysis of Whistler Blackcomb’s facebook page. The Stats: … Continue reading

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Tracking Social Media Activation

With the integration of social media into activation programs for sponsors, it’s important to be able to establish goals, key performance indicators (KPIs) and to monitor and measure accordingly.  I’m a complete novice when it comes to social media tracking … Continue reading

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Sponsorship Activation Through Social Media

Everyone is talking about social media and wondering how best to use it.  Sponsors are no different.  In addition to their own branded social platforms, sponsors are increasingly leveraging right holders social communities to extend their reach and awareness. The … Continue reading

Posted in Social Media, Sponsor Activation | Tagged , , , , | 5 Comments