Tag Archives: sponsor

The Power of Blogging

Blogging is one of the most popular social media channels today with the potential to attract a large number of visitors.  Specifically from a sponsor property perspective, I believe a corporate blog can provide the following benefits at relatively low-cost: … Continue reading

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Maximizing Facebook Presence

With the winter ski season at Whistler Blackcomb officially under way (yes all the rain in Vancouver is a blessing to powder hounds), the focus for my post this week is an analysis of Whistler Blackcomb’s facebook page. The Stats: … Continue reading

Posted in Social Media, Sponsor Property | Tagged , , , , | 5 Comments

Sponsorship Activation Through Social Media

Everyone is talking about social media and wondering how best to use it.  Sponsors are no different.  In addition to their own branded social platforms, sponsors are increasingly leveraging right holders social communities to extend their reach and awareness. The … Continue reading

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Top 10 Habits Of A Highly Effective Sponsorship Team

I wonder how many of you have ever taken a moment to think about what it really takes to have a highly effective sponsorship team.   Here are my top ten habits to help get you on your way: 1.       Know Your … Continue reading

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